The Search for God and Guinness: A Biography of the Beer that Changed the World By : Stephen Mansfield
Book Excerpt :
The history of Guinness, one of the world s most famous brands, reveals the noble heights and generosity of a great family and an innovative business.It began in Ireland in the mid 1700s. The water in Ireland, indeed throughout Europe, was famously undrinkable, and the gin and whiskey that took its place devastated civil society. It was a disease ridden, starvation-plagued, alcoholic age, and Christians like Arthur Guinness as well as monks and even evangelical churches brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 250 years and over 150 countries later, Guinness is a global brand, one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the noblebeer itself."Frothy, delicious, intoxicating and
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